Tracking and Intelligence

Tracking your visitors and customers.

Track users across your website and mobile apps to capture product usage, engagement spikes, and lifecycle signals in one unified timeline.

  • Detects high-intent signals from product usage and digital behavior
  • Unifies behavioral insights in one CRM timeline
  • Prioritizes accounts most likely to convert or churn

Website tracking

Capture page views, intent spikes, and key actions without slowing down your site. Aurray highlights patterns that correlate with pipeline movement.

Website page visits
Time spent on pages and session recency
Scroll depth and repeat visits
CTA clicks and conversion paths
Ad interaction signals (if integrated)
Product usage events (for SaaS)

Email tracking

Capture engagement from outbound and automated sequences to understand interest, timing, and conversion paths.

Opens, replies, and click-through rates
Time-to-open and reply latency
Link intent signals per CTA
Bounce, unsubscribe, and deliverability insights
Engagement scoring per contact

Mobile app tracking

Follow in-app journeys, feature adoption, and activation milestones to keep sales and success teams in sync.

App opens, session frequency, and retention
Screen views, depth, and navigation paths
Feature adoption and drop-off points
In-app conversion events
Push notification opens and deep-link clicks
Subscription upgrades, renewals, and churn signals